Content and Brand Manager VA at 20four7VA

IMPORTANT NOTE: If you have already passed the 20four7VA Recruitment Process after the Final Interview, or you have been hired by a 20four7VA Client before, make sure that you are applying via the 20four7VA Team Portal, for faster processing of your application. You will be logging in using your 20four7VA email address. If you have just logged in to the Team Portal, please continue reviewing the Job Description below. 

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REQUIRED SERVICE: Marketing Support VA
REQUESTED EXPERIENCE TIER LEVEL: Senior - Advanced Level
MIN. HOURS/WEEK: 20 hours
SHIFT TIME ZONE: PST
SHIFT HOURS: between 9am to 5pm
SHIFT DAYS: Monday to Friday
Number of VAs: 1

PREFERENCES
GENDER PREFERENCE: None
LANGUAGES SPOKEN/PREFERENCE: English
ACCENT PREFERENCE: No accent/neutral English
REGION PREFERENCES: None

Content and Brand Manager VA

We're looking for a creative marketing professional for a high-profile role in the home improvement industry! You will coordinate marketing and advertising projects for our corporate territory locations. The Content Marketing Specialist role is a hands-on, results-driven marketer who will leverage a passion for marketing and content strategy to deliver growth for the business in digital and traditional channels.

Our ideal candidate will have a knack for design, project management, and copywriting. They will understand how to use those skills to create a cohesive brand experience for customers and drive leads for sales teams.


Essential Functions:
· Individual Contributor:
o Succeed by embodying our company values
o Embrace an uplifting culture
o Have a service-focused attitude and ability to develop relationships with a variety of internal stakeholders

· Marketing Content:
o Ensure consistent brand messaging and compliance across a variety of marketing channels
o Develop advertising content that will be utilized across the company store marketing and lead generation campaigns
o Proofread all ads to ensure they are on-brand, accurate, and maintain legal compliance before they go to print/go live
o Write copy, as needed, for the marketing collateral and digital assets
o Track and monitor the performance of various content elements and to evolve content and optimize future results
o Assist in the development of the marketing calendar as aligned to overarching strategy
o Manage company store projects to ensure on-brand messaging is displayed on buildings, company vans, promotional items, etc.
o Develop new store marketing kits for when company stores launch in a market to ensure brand consistency across all stores
o Support the marketing needs of a variety of stakeholders, including General Managers, Production Managers, Human Resources, and Lead Generation teams
o Manage outside print vendors to ensure quality, consistency, on-time delivery, and cost-effective collateral

· Advertising and Lead Generation:
o Understands the target audiences, including how to engage them throughout the customer journey
o Conduct ongoing analysis of competitors messaging and marketing to stay ahead of the curve and ensure clear differentiation
o Support continual research and implement new ways to generate leads for the company stores
o Responsible for keeping current on the latest marketing industry information, utilizing best in class marketing practices to achieve company objectives
o Utilize CRM data to drive decisions and determine which campaigns and content has been most effective
o Keep organized tracking documents for all vendors and internal resources.
o Act as a brand steward locally. Promote message and graphic continuity across all platforms


· Education Qualifications / Requirements, Knowledge, Skills and abilities:
o Bachelor's degree in marketing, design, creative writing, or related field
o 2+ years in marketing/advertising, focused on the development of creative for digital and traditional channels like print, website, social, and PPC
o 2+ years in design and execution of digital and traditional media marketing and lead generation campaigns
o Demonstrated success in website marketing, email, paid digital media and SEM to meet strategic business initiatives
o Proficient working in Adobe Creative Suite
o Ability to work independently with excellent project and time management skill
o Experience working with multiple business stakeholders, helping articulate marketing requirements
o Inspiring, engaging, and clear written and verbal communication skills.
o Excellent problem-solving skills with ability to manage and prioritize multiple


Applications/Software: Adobe Creative Suite
Client Industry: Construction

• Competitive rates
• Weekly payments
• Annual rate increase (based on performance)
• Paid time off
• Paid holidays
• Various open roles are available
• Free training and upskilling
• Constant support and guidance from managers and mentors
• Clear schedules and guidelines
• A vibrant community always ready to support you
• And more!