Marketing Manager at Blooming Health

Job Description:

We are seeking a highly skilled and versatile Marketing Manager to join our team as a contractor. As a Marketing Manager, you will be responsible for various marketing tasks including content creation, design, and providing strategic marketing suggestions. It is desirable for the candidate to have a good understanding of the healthcare, aging, and/or technology industry. The ideal candidate will possess a combination of creativity, marketing expertise, and industry knowledge to effectively promote our company and its products/services. Given our start up environment, we are also looking for someone who can function independently with minimal supervision.

Position Overview:

As a Marketing Manager at Blooming Health, you will play a pivotal role in shaping our brand identity, narrative, and engaging our target audience through compelling content. You will work closely with the sales team to develop and execute comprehensive content strategies that resonate with aging service providers, older adults, caregivers, and other aging stakeholders while supporting sales and lead generation efforts. Your expertise in content creation, design, storytelling, branding, and marketing strategy will be essential to drive brand awareness and contribute to our growth.

Key Responsibilities:

• Content Strategy Development: Collaborate with the marketing team and sales representatives to define content goals, target audience personas, and key messaging that aligns with our brand identity and business objectives. Develop a holistic content strategy that supports sales and lead generation efforts.

• Content Creation: Create a wide range of content types, including blog posts, articles, whitepapers, case studies, infographics, videos, and more. Collaborate with designers to create visually appealing and engaging content that reflects the startup's brand identity and value proposition.

• Sales Collaboration: Work closely with the sales team to understand their needs, gather insights, and develop content that supports the sales process. Provide sales enablement materials and tools that drive lead conversion.

• Marketing Strategy: Contribute to the overall marketing strategy by aligning content, branding, and sales collaboration initiatives with broader marketing goals. Collaborate with the team to ensure consistency in messaging and branding across all channels. Conduct market research to identify target audiences, industry trends, and competitors. Identify effective marketing channels for our target audience.

• Lead Generation Strategy: Work with sales growth associates on content strategy to drive lead generation efforts, including creating gated assets such as ebooks, webinars, and case studies. Optimize content distribution to attract and convert qualified leads.

• Content Calendar Management: Create and manage a comprehensive content calendar that includes blog posts, social media updates, press releases, and other content. Plan content releases around relevant industry events and campaigns.

• Performance Analysis: Regularly monitor and analyze the performance of content, branding, and campaigns using analytics tools. Use data-driven insights to refine strategies and improve engagement metrics.
  
  
• Industry Expertise: Stay up-to-date with the latest trends, developments, and regulations within the aging-in-place and health tech industries. Incorporate this knowledge into content and strategies to position the startup as a thought leader.

• Branding and Identity: Contribute to the development and maintenance of the startup's brand identity. Develop brand guidelines with the team and ensure consistent application across all content and marketing materials.

• Storytelling: Craft compelling narratives that effectively communicate the startup's mission, products, and solutions to diverse audiences. Develop stories that resonate with aging service professionals, older adults, investors, and other stakeholders.

• Press Releases: Develop and distribute press releases to announce significant milestones, partnerships, product launches, and other newsworthy events. Build and maintain relationships with industry journalists and media outlets.

• Social Media Strategy: Develop and implement a social media strategy to amplify the startup's presence across various platforms. Create engaging and shareable content that aligns with the brand's voice and values.
  
  
• SEO Optimization: Implement best practices for SEO to ensure that content is discoverable by search engines and reaches the intended audience.

Qualifications:

• Bachelor's degree 
• Proven experience in content creation, design, branding, strategy, and sales collaboration, preferably within the aging or health tech industry.
• Strong writing, editing, and proofreading skills with a keen eye for detail and accuracy.
• Proficiency in graphic design and video editing software to collaborate effectively with design teams.
• Familiarity with SEO best practices, content management systems, and social media platforms.
• Excellent project management and organizational skills to manage multiple content and marketing projects simultaneously.
• Ability to work independently and collaboratively in a fast-paced startup environment.
• Passion for aging innovation and the appetite to understand the industry's nuances.
• Detail-oriented with a strong emphasis on quality.

Why Join Us:

• Opportunity to shape the content, branding, sales collaboration, and marketing strategy of a groundbreaking age tech startup.
• Collaborative and inclusive work culture that values innovation and creativity.
• Chance to work closely with industry experts and contribute to meaningful advancements in aging.
• Competitive salary, benefits package, and potential for career growth as the company expands.
• If you are a driven Content Creation, Strategy, Branding, and Sales Collaboration Specialist with a passion for healthcare and technology, and you're excited about contributing to the growth of a seed-stage startup, we encourage you to apply with your resume, portfolio, and a cover letter detailing your relevant experience and why you're the ideal candidate for this role.

Please provide a portfolio of your previous marketing work, including writing samples and design projects, if available.

Don't just hit the apply button. We want to hear more about you. Send us a brief note in your cover letter or a short recorded video that highlights:

1. Your background and key accomplishments as an Account Manager
2. Why Blooming health?
3. Your fit for seed stage start-ups 
4. What is your ideal role and company?