Media Buyer at ProjectGrowth

Our client, a premier creative agency specializing in transformative digital marketing and branding solutions, is on the lookout for an experienced Media Buyer. This pivotal role demands a professional with deep expertise in Google and Meta advertising platforms, coupled with a comprehensive understanding of analytics tools to evaluate ad performance rigorously.

The successful candidate will excel in A/B testing, adeptly manage budgets, and target campaigns for optimal results. With a keen eye for exploring additional advertising channels and a solid background in B2C marketing strategies, this role requires managing a significant monthly ad spend, aiming to maximize ROI across all campaigns.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

• Platform Expertise: Manage and optimize ad campaigns on Google and Meta, ensuring alignment with the agency’s strategic goals.

• Analytics Proficiency: Utilize analytics tools to monitor ad performance, making data-driven decisions for optimization.

• Ad Optimization: Conduct A/B testing to refine ad strategies, pivoting based on performance insights for improved results.

• Budget Management: Oversee ad spend, ensuring efficient allocation of budget across campaigns to meet and exceed objectives.

• Channel Expansion: Explore and leverage additional ad channels to broaden reach and enhance campaign effectiveness.

• B2C Focused Campaigns: Tailor advertising strategies to resonate with B2C audiences, driving engagement and conversions.

What Success Looks Like:

• Successful execution of ad campaigns that significantly enhance brand visibility and conversion rates.

• Efficient budget allocation that maximizes ROI across all advertising efforts.

• Innovative use of multiple advertising channels to establish a comprehensive and impactful digital presence.

Qualifications:

• Proven experience as a Paid Media Buyer, with expertise in Google and Meta advertising platforms.

• Familiarity with a wide range of analytics tools and the ability to derive actionable insights from data.

• Experience in A/B testing, ad pivoting, budgeting, and targeting.

• Broad knowledge of various advertising channels, with B2C campaign experience.

• Managed a minimum of $5K monthly ad spend, demonstrating capability in financial and campaign management.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets

If you're driven by results and have a passion for leveraging digital platforms to craft compelling narratives, we encourage you to apply. Join us in our mission to redefine digital marketing and create a lasting impact for our clients.