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Job details
Exactera has offices in New York City, Tarrytown NY, St. Petersburg FL, London, and Argentina.
Compensation $175,000-$195,000 per year
Responsibilities
· Maintain and iterate on a comprehensive demand generation strategy, which includes plans by vertical, by geography, by market segment and by product
· Lead, scale, execute, and optimize high-performance ABM and digital demand gen channels to scale and nurture inbound leads to deliver to our aggressive demand generation goals and sales success
· Build and manage a team of campaign managers, as well as manage contract resources and third-party agencies
· Develop and track comprehensive metric reports and adjust activities based on results
· Partner closely with Sales to ensure alignment on strategy, resources and messaging
· Provide coaching and development opportunities to team members on effective demand gen tactics and approaches
· Analyze the competitive environment and industry trends, provide insight, recommendations and go-to-market strategies based on impacts to our customers and business.
· Measure ROI, KPI’s and assess budget needs to support key initiatives and marketing efforts.
· Work closely with cross-functional teams to refine product messaging and approach, manage product launches
· Experience in optimizing lead management processes, optimizing lead scoring models
· Experience in event management is a plus
· Define and manage program budgets
Qualifications
· Proven success in successfully running demand gen marketing programs for B2B SaaS companies as determined by pipeline growth, attributed revenue, program ROI
· BA/BS in marketing or business; MBA or equivalent experience preferred
· 10+ years of marketing experience
· 5+ specific to demand generation
· SaaS organization and Start-up experience preferred
· Strong leadership skills, proven ability to build, motivate, and lead team to achieve results
· This role will initially be a player-coach model with the ability to carry an individual contributor workload in addition to leadership responsibilities
· Experience with WordPress, 6sense, Marketo, Salesloft, Tableau and Salesforce preferred
· Experience with budgeting, SEO, PPC and PPL
Great team culture, career development, great compensation package and benefits, and an unparalleled experience as part of one of the most advanced teams in the world. With a company culture that provides ample opportunities to be recognized, build valuable skills, and grow your career.
Exactera, a pre-IPO SaaS company, is the global leader in technology driven tax solutions. Founded in 2016, we stand at the intersection of human and machine intelligence. We have offices in New York, Florida, London and remote employees across the United States and Argentina. Through our AI and cloud-based technologies, we deliver superior solutions to our corporate tax customers. As a result, Savant Venture Fund and Insight Partners have invested over $100 million in funding to support our growth.
We are committed to promoting the values of diversity and inclusion throughout the business. Whether it is through recruitment, retention, career progression or training and development, we are committed to improving opportunities for our people regardless of their background or circumstances.
